1. Jingles are a popular creative form in radio advertising. Even so, there are probably more jingles that you don't want to hear again than ones that you do. Identify two short musical bits that you really dislike. Consider the reasons why you do not like them. Write an analysis of why these jingles don't work and what might be done to make them more effective. (60%)
2. Find two banner ads on the Web that you think can be improved. What recommendations would you make? (40%)
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